E-commerce

Telegram sales chatbot for e-commerce

A conversational bot that helps shoppers find products, qualifies leads, and syncs conversations with the CRM — increasing messaging engagement and reducing abandoned inquiries.

Services
Chatbots · UI/UX design
Timeline
5 weeks
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2.4×

more qualified leads from chat

60%

less manual CRM entry

<30s

median first reply time

The challenge

  • Most inbound Telegram chats started with generic questions and never converted into qualified sales opportunities.
  • Managers manually copied chat details into the CRM, which slowed follow-up and created inconsistencies.
  • The brand needed a helpful assistant that felt natural in chat, not a rigid menu tree.

What we delivered

  • We designed conversation flows for product discovery, sizing guidance, order status, and lead qualification.
  • The bot recommends items from the catalog, collects preferences, and books callbacks for high-intent shoppers.
  • Every qualified conversation is synced to the CRM with tags, source, and suggested next steps for the sales team.
  • Analytics show drop-off points so the team can continuously improve prompts and offers.

Tech stack

  • Telegram Bot API
  • Node.js
  • PostgreSQL
  • CRM webhooks
  • LLM intents
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